Workshop Formats

Half-Day Strategy Intensive (4 hours)

Perfect for leadership teams planning their first branded podcast. We’ll map your podcast strategy from concept to launch, including:

• Audience definition and content positioning

• Format selection and episode structure design

• Guest acquisition and interview frameworks

• Distribution strategy across platforms

• Measurement framework tied to business KPIs

Full-Day Implementation Workshop (8 hours)

For teams ready to execute. Includes everything in the Strategy Intensive, plus:

• Live podcast recording with professional feedback

• Content repurposing playbook for social, email, and blog

• Launch timeline and resource allocation planning

• Equipment recommendations and setup guidance

• 30-day post-workshop support

Custom Corporate Training

Tailored multi-session programs for organizations building internal podcast capabilities. We train your team on:

• Content planning and editorial calendars

• Interview techniques for non-media professionals

• Audio editing fundamentals (Descript, Audacity, or your preferred tool)

• Promotion strategies that drive qualified leads

• Podcast analytics and performance optimization

Who These Workshops Are For

• B2B companies launching thought leadership podcasts to generate pipeline

• Professional services firms using podcasts for relationship-building with high-value clients

• SaaS and tech companies creating product education and customer success content

• Corporate marketing teams building internal podcast production capabilities

• Consultants and coaches establishing authority in crowded markets

What You’ll Walk Away With

• Complete podcast strategy document aligned to business objectives

• Episode framework and content calendar for your first 12 episodes

• Guest outreach templates and booking system

• Distribution checklist covering 15+ platforms and channels

• Promotion playbook with proven tactics for B2B audiences

• Recording and editing workflow documentation

• Performance tracking dashboard template

Workshop Investment

Our service investment starts at $1,450. See the Pricing & Packages page to learn more.

All Workshops Include

• Pre-workshop consultation and needs assessment

• Workshop materials and templates

• 30-day email support post-workshop

• Recording of all strategy sessions

Why Podcast Strategy Matters More Than Production

Most podcasts fail not because of poor audio quality, but because of unclear strategy. Before investing in microphones and editing software, you need:

• Clear audience definition — Who are you speaking to, and what do they need to hear?

• Content positioning — How does your podcast differentiate from 4+ million other shows?

• Business alignment — What specific outcomes will make this podcast worth the investment?

• Sustainable systems — How will you maintain consistency without burning out your team?

Our workshops solve these strategic challenges first, then give you the tactical playbook to execute.

Frequently Asked Questions

Do we need podcasting experience to attend?

No. Our workshops are designed for beginners through intermediate podcasters. We meet you where you are.

Can we bring our entire marketing team?

Yes. We accommodate up to 8 participants for standard workshops. Larger groups require custom pricing.

Do you offer virtual workshops?

Yes. All workshop formats are available in-person (London/Manchester) or via video conference.

What if we already have a podcast but it’s not performing?

We offer diagnostic workshops for existing shows. We’ll audit your current podcast and rebuild your strategy for better results.

How soon can we book a workshop?

Most workshops can be scheduled within 2–3 weeks. Custom corporate training requires 4–6 weeks lead time.

Book Your Workshop

Ready to turn your podcast idea into a strategic asset?