Podcast ROI Calculator
B2B Marketing Performance Analysis with Source-Backed Calculations
1
Setup
2
Content
3
Guests
4
Review
5
Contact Info
Podcast Setup
Podcast Type
Is your podcast audio-only, or do you also film your episodes?
Episode Format
Who's typically on each episode?
Recording Method
Do you record remotely or in a studio?
Episodes per Month
How many episodes do you publish each month?
Content Output Plan
How much content do you create from each episode?
How much repurposing do you typically do per episode?
Override Content Quantities
Want to adjust your output?
| Content Type | Cost per Piece | Quantity per Episode |
|---|---|---|
| Blog Posts | £750 | |
| Video Clips | £200 | |
| LinkedIn Posts | £200 | |
| Newsletter | £300 | |
| Social Graphics | £150 |
Estimated Content Value per Episode
£1,950
Content Value/Episode
£1,950
Monthly Content Value
£7,800
Guest & Lead Generation
Do you invite guests?
Many B2B podcasts invite clients, partners, or prospects on as guests.
Guest Outcome (Multi-Select)
What typically happens after an episode?
Average Deal Size
What's an average deal worth to you?
Override Leads per Episode & Deal Size
Want more control?
Lead Value/Episode
£0
Monthly Lead Value
£0
Review & Edit
Here's a full breakdown of your estimated ROI.
Podcast Setup
Podcast Type:
Audio Only
Episode Format:
Solo Host
Recording Method:
Remote
Episodes per Month:
4
Content Plan
Blog Posts:
1 per episode
Video Clips:
3 per episode
LinkedIn Posts:
2 per episode
Newsletter:
1 per episode
Social Graphics:
0 per episode
Content Value per Episode:
£1,950
Guest Strategy
Leads per Episode:
0
Average Deal Size:
£2,000
Conversion Rate:
10%
Lead Value per Episode:
£0
Monthly Podcast Cost
£1,500
Monthly Content Value
£7,800
Monthly Lead Value
£0
ROI Multiplier
5.2x
Contact Information
Enter your details to receive your personalized podcast ROI analysis.
Sources & Assumptions
Podcast Production Costs: Based on industry averages from Buzzsprout's 2023 Podcast Production Cost Guide and Riverside.fm Pricing Analysis
Content Repurposing Values: Estimates from Content Marketing Institute and internal client data
Lead Conversion Rates: B2B industry benchmarks from HubSpot's 2024 Sales Benchmark Report
Note on Calculations
- This calculator provides estimates based on industry averages
- Your actual results may vary based on content quality and audience engagement
- ROI calculations include both content value and lead value
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