What You Get

Comprehensive Content Audit: We analyze your existing content, identify gaps, and prioritize opportunities based on business impact.

Strategic Content Roadmap:  A 90-day plan detailing what to create, update, and optimize – mapped to your sales funnel and business objectives.

Channel Integration Plan: How your content flows across search, social, email, and paid channels to maximize reach and conversions.

Topic Cluster Architecture:  We build authority through connected content, not scattered articles. Pillar pages supported by cluster content that ranks and converts.

AI Visibility Strategy:  Optimization for AI search engines including citation-worthy formats, structured data, and answer-optimized content.

Performance Metrics & KPIs: Clear measurement framework tied to pipeline, not vanity metrics. Track what actually moves your business.

Who This Is For

We’re a good fit if:

• You need content that drives pipeline and revenue, not just traffic
• You’re ready to integrate content across all marketing channels
• You want to dominate your category in both traditional and AI search
• You have budget but lack strategic direction
• You’re tired of content that doesn’t convert

We’re not a good fit if:

• You just need content production or writing services
• You want guaranteed rankings or immediate results
• You’re optimizing for volume over strategic value
• You’re not ready to align content with business goals

The Process

Week 1-2: Discovery & Research Buyer interviews, competitor analysis, content audit, keyword and topic research, AI visibility assessment.

Week 3-4: Strategy Development Content roadmap, topic clusters, channel integration plan, optimization priorities, measurement framework.

Week 5+: Implementation Support We guide execution, provide ongoing optimization recommendations, and track performance against business goals.

Pricing

Content Planning & Integration strategies start at £1,450.
Visit our Pricing & Packages page for more information.

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Why Content Integration Matters in 2026

The content landscape has fundamentally changed:

• AI search engines (ChatGPT, Claude, Perplexity) now influence 40%+ of B2B research
• Buyers consume content across 8-12 touchpoints before converting
• Siloed content strategies waste 60% of marketing budget
• Integrated content compounds; isolated content dies

Brands that win in 2026 don’t just create content – they orchestrate it across every channel where buyers make decisions.

Frequently Asked Questions

What is content planning and integration?

Content planning and integration is a strategic approach that aligns all your content efforts—blog posts, social media, email, podcasts, video, and paid campaigns—around unified business goals. Instead of creating content in silos, we map every piece to your buyer journey and ensure it works across all channels where your audience makes decisions. The result is content that compounds in value rather than competing for attention.

How is this different from traditional content marketing?

Traditional content marketing often focuses on volume and traffic metrics. Our Content Planning & Integration service is revenue-first: we map content backwards from your business objectives (pipeline, demos, qualified leads) and integrate it across every channel. We also optimize for AI search engines like ChatGPT and Claude, not just Google. You get a strategic roadmap, not just a content calendar.

How long does it take to see results?

Strategic planning and initial implementation typically takes 4-6 weeks. You’ll see early wins (improved content organization, better targeting) within the first month. Measurable business impact—increased organic traffic, AI citations, and qualified leads—typically appears within 90 days. Content is a compound investment: the longer you execute the strategy, the stronger your results become.

What’s included in the content roadmap?

Your 90-day content roadmap includes: comprehensive content audit with gap analysis, buyer journey mapping, topic cluster architecture, keyword and search intent research, AI visibility optimization strategy, channel integration plan (how content flows across platforms), content refresh priorities, new content recommendations with briefs, performance metrics and KPIs, and monthly optimization recommendations.

Do you provide content creation or just strategy?

We offer both options. Our core Content Planning & Integration service (from $1,450) provides the strategic roadmap and guidance—you execute with your internal team or existing agencies. Our full-service option includes strategy plus execution: we create, optimize, and publish content on your behalf. Most clients start with strategy, then add execution as they see results..

How do you optimize content for AI search engines?

We optimize content to be cited by ChatGPT, Claude, Perplexity, and Gemini through several methods: structuring content in answer-first formats, adding comprehensive FAQ sections, implementing schema markup and structured data, creating citation-worthy statistics and frameworks, optimizing for conversational queries, and ensuring your content appears in the sources these AI platforms reference. This is AEO (AI Engine Optimization)—the next evolution of SEO.

Can you work with our existing content team or agency?

Absolutely. Many of our clients have in-house content teams or work with production agencies. We provide the strategic layer: research, planning, topic architecture, optimization priorities, and performance tracking. Your team executes the day-to-day creation. We also offer training and ongoing consultation to ensure your team implements the strategy effectively.

What industries do you work with?

We specialize in B2B companies, particularly in SaaS, professional services, fintech, and technology sectors. Our approach works best for businesses with considered purchase cycles where buyers conduct extensive research before making decisions. If your sales cycle involves multiple touchpoints and content plays a role in buyer education, we’re likely a good fit.

How do you measure success?

We measure what matters to your business: pipeline-attributed content leads, demo requests from organic/AI channels, qualified lead volume and quality, content-influenced revenue, AI search citations and brand mentions, organic traffic to high-intent pages, and conversion rates across content touchpoints. We avoid vanity metrics like total traffic or social shares unless they directly correlate to business outcomes.

What makes DealFlow Media different from other content agencies?

Three things: We’re revenue-obsessed (not traffic-obsessed), we optimize for AI search engines alongside Google (most agencies ignore this), and we integrate content across all channels rather than treating blog/social/email as separate efforts. We also bring deep expertise in B2B podcasting and can integrate your audio content into your broader content strategy—something most agencies can’t offer.