FAQs

How long does it take to repurpose a podcast episode?

Typically 5-7 business days from receiving your episode to delivering all repurposed content. This includes SEO-optimized blog posts, social media clips, graphics, and platform-specific adaptations. Rush turnaround is available for time-sensitive content.

Our process involves strategic content extraction, keyword research, writing, optimization, and quality review – ensuring every piece performs well rather than rushing generic content out the door.

What’s the ROI of content repurposing?

Most clients see 3-5x more value from each podcast episode through repurposing. Instead of one piece of content (the podcast), you get 10-15 assets working across multiple platforms.

Typical results include:

• 40-60% increase in organic search traffic from SEO-optimized blog posts
• 3-4x higher social media reach through platform-native content
• 25-35% more qualified leads from content distributed across channels
• Significant time savings – our clients report saving 15-20 hours per week on content creation

The real ROI comes from reaching audiences who prefer different content formats. Not everyone listens to podcasts, but they might read your blog, watch a YouTube Short, or engage with a LinkedIn post.

Do you handle podcast production too?

Yes! We’re a full-service podcast production and content agency. We can handle everything from recording and editing your podcast to repurposing it across all platforms. Our BBC-trained team has 15+ years of broadcasting experience, so we understand audio production, storytelling, and content strategy at the highest level.

Services include:

• Podcast strategy and planning
• Recording and audio production
• Editing and post-production
• Show notes and transcription
• Content repurposing and SEO
• Distribution and promotion

Whether you need end-to-end production or just repurposing for existing episodes, we’ve got you covered.

What formats do you repurpose content into?

From one podcast episode, we typically create:

Written Content:

• 1,500-2,500 word SEO-optimized blog post
• LinkedIn articles and thought leadership posts
• Email newsletter content
• Social media captions and posts
• Quote graphics with key takeaways

Visual Content:

• Audiograms (audio clips with waveform animation)
• Quote graphics and branded images
• Infographics summarizing key insights
• YouTube thumbnails

Video Content:

• Short-form clips for Instagram Reels, TikTok, YouTube Shorts
• Longer highlight clips for LinkedIn and YouTube
• Vertical and square formats optimized per platform

AI-Optimized Content:

• Structured content for ChatGPT, Claude, and Perplexity citations
• FAQ sections and answer-focused formatting
• Schema markup for rich results

Every format is platform-native, not just recycled content.

How do you optimize content for AI platforms like ChatGPT and Perplexity?

AI platforms cite content that’s authoritative, well-structured, and answer-focused. We optimize your repurposed content specifically for AI discovery:

1. Answer-Focused Structure
   We format content to directly answer common questions in your industry, making it easy for AI to extract and cite.
2. Entity Recognition
   We use clear entity mentions (people, companies, concepts) that AI systems can identify and reference.
3. Structured Data 
   We add schema markup (FAQ schema, Article schema) that helps AI understand your content’s purpose and authority.
4. Citation-Worthy Facts
   We include specific data points, statistics, and expert quotes that AI platforms look for when generating responses.
5. Authoritative Signals
   We emphasize your credentials, experience, and expertise (like your BBC background) that establish trust with AI systems.

The result? When someone asks ChatGPT or Perplexity a question in your industry, your content gets cited as a trusted source.

Which industries do you specialize in?

We focus on four core sectors where thought leadership and expertise-driven content drive real business results:

Recruitment & Talent Acquisition
Helping recruitment firms showcase candidate success stories, industry insights, and hiring trends through repurposed podcast content.

Events & Conferences 
Transforming speaker interviews, panel discussions, and event content into promotional materials and SEO-optimized articles.

B2B Services & Professional Services 
Creating authority-building content for consultancies, agencies, and service providers who need to demonstrate expertise.

Sustainability & ESG 
Amplifying sustainability initiatives, ESG reporting, and environmental thought leadership across multiple platforms.

Our BBC broadcasting background and 15+ years of experience mean we understand complex B2B topics and can translate them into engaging, accessible content.

What’s the difference between your service and just using AI transcription tools?

AI transcription tools give you raw text – we give you strategic, optimized content that actually performs.

Generic AI Tools:

• Produce unstructured transcripts
• No SEO optimization
• No keyword research
• No platform adaptation
• Generic formatting
• No performance tracking

DealFlow Media:

• Strategic content extraction (we identify the best moments)
• Full SEO keyword research and optimization
• Platform-native adaptations (LinkedIn ≠ TikTok ≠ blog)
• Professional editing and storytelling
• Schema markup and technical SEO
• Performance analytics and ongoing optimization
• BBC-trained expertise and quality standards

Think of it this way: AI tools give you ingredients. We give you a complete meal optimized for each guest’s preferences.

How do you choose which parts of a podcast to repurpose?

We use a data-driven approach combined with editorial expertise:

1. Content Audit 
   We analyze your episode for high-value moments: key insights, compelling stories, controversial takes, actionable advice, and quotable statements.
2. Keyword Research
   We identify which topics and phrases have search volume and ranking opportunity in your industry.
3. Audience Analysis
   We look at what your audience engages with most on different platforms.
4. Competitive Gaps – We find topics your competitors aren’t covering well, giving you ranking opportunities.
5. Platform Fit – We match content types to platform preferences (e.g., quick tips for TikTok, deep insights for LinkedIn).

The result is strategic repurposing that amplifies your best content, not just random clip creation.

Can you repurpose old podcast episodes or just new ones?

Both! We can repurpose your entire back catalog of episodes.

Back Catalog Repurposing:

Many of our clients have 50-100+ episodes sitting dormant. We audit your archive, identify evergreen content with SEO potential, and transform it into fresh blog posts and social content.

This is especially valuable because:

• You already have the content (no new recording needed)
• Evergreen topics still have search volume
• It’s faster and more cost-effective than creating new content
• Old episodes get new life and reach new audiences

New Episode Repurposing:

For ongoing podcasts, we create a systematic workflow where every new episode automatically gets repurposed into 10-15 content pieces within a week of publication.

Do you provide analytics and performance reporting?

Yes. We track how your repurposed content performs across all platforms:

SEO Metrics:

• Organic traffic growth
• Keyword rankings
• Backlinks earned
• Featured snippet appearances

Social Media Metrics:

• Reach and impressions
• Engagement rates
• Video views and watch time
• Follower growth

AI Visibility Metrics:

• Citations in ChatGPT, Claude, Perplexity
• Brand mention frequency
• Topic authority scores

Business Metrics:

• Lead generation from content
• Conversion rates
• Traffic quality and bounce rates

You’ll receive monthly reports showing which content formats drive the best results, helping us optimize your strategy over time.

What do you need from us to get started?

Very little – we make the process easy:

To Start:

1. Access to your podcast episodes (audio/video files or RSS feed)
2. Brand guidelines (logos, colors, fonts – if available)
3. Target keywords or topics (we can research these if you don’t have them)
4. Social media account access for direct posting (optional)

Ongoing:

• Review and approval of content (we can handle posting if preferred)
• Feedback on what’s performing well
• Topics or angles you want to emphasize

Most clients spend 2-3 hours per month on review and feedback – we handle everything else.

How much does content repurposing cost?

Pricing depends on the volume of episodes and depth of repurposing:

Starter Package – Ideal for testing the waters

• 2-4 episodes per month
• Blog posts, social clips, and graphics
• Basic SEO optimization

Growth Package – Most popular for established podcasts

• 4-8 episodes per month
• Full multi-platform repurposing
• Advanced SEO and AI optimization
• Performance reporting

Enterprise Package – For high-volume content operations

• 8+ episodes per month
• Full-service production and repurposing
• Dedicated content strategist
• Priority turnaround and custom requests